Article Marketing Made Easy

Author Name: Michael Molloy

One of the best ways to get free traffic is to concentrate on article marketing. For those of you who have never worked with article marketing before do not stress, its really not that difficult.

The beauty of article marketing is that it is free. A method to advertise your business for free, what could be better? Just write a short article, submit it for free and voila, free advertising.

The way it works is that you write up an article. In that article you write about your topic in an informative way that is not trying to sell something. Then at the bottom of the article you include a little author resource box that says something like this: Author Michael Molloy writes on a variety of topics. To find out more about this topic Michael recommends you visit - and you include a link back to your website.

Then go online and search for free article directories. There are hundreds of article directories that you can sign up for and post your articles. Pick some of the most popular ones, those will have the most traffic.

You do not need to be a talented writer to write articles. The articles are short. 300 to 450 words are fine and anyone can pound out a basic informative article of this length.

Start by researching your topic a bit. Take some notes. What are other people writing about? What do you already know? What do you want your article to say?

One easy way to write an article is to summarize an article you find online. DO NOT plagiarize, or copy it word for word. It is easy enough to read an article and then rewrite it using your own ideas and words. You will be caught if you are copying articles. Maybe not this time or the next but be sure you will be found out and you do not want to ruin your reputation on something like that.

Article marketing is one of the best ways to get traffic and links to your website. You can use this method alone to build a solid stream of traffic to your site.


Michael Molloy can show you how. To learn more visit: steps2victory.com
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Affiliate Programs, Will They Work For Me
Copyright Michael Molloy
http://www.Steps2Victory.com


When people get the idea of starting a work at home online based business, one of the first things that comes to mind is joining an affiliate program. People seem to have this mistaken idea that because the different companies offering affiliate programs have so many different products to offer, it will be easy to sell those products from your website. The problem is that thousands, and even millions, of other people with access to the Internet, have the same idea, so the market is becoming saturated. Even if you do manage to find a product that sells well, you will have to sell a great many products in order to make any kind of decent income from these programs.

This is not intended to dissuade you from joining affiliate programs as a means to make some extra income, but it is not something that you can rely upon if you are attempting to replace a primary or secondary source of income. In order to make any kind of real money with these programs, you have to either join hundreds of them and be willing to invest a great deal of money into advertising your website, and thus your affiliate programs, or you need to find those that pay the most commissions. For example, some of the credit card processing companies like ClickBank offer $4 and up for every sale that goes through their network from one of their partners. Even with these higher paid affiliate programs, you have to be willing to do a great deal of advertising and promoting of your website in order to make any substantial income.

With affiliate programs, the key is in advertising and promoting, and the more you have to advertise and promote, the better your chances are that you will be successful with the venture. Those most likely to be successful with this type of home business are those who are not only familiar with advertising and promoting websites but selling as well. That doesn't mean that someone who does one or the other cannot be successful, but those who have the most experience in all aspects of this type of business will gain the most success. That means you should not only know about website advertising and promotion and have experience in sales, but you should also be equally familiar with the products within your affiliate program(s). For example, do not join an affiliate program for a company that sells political memoirs if you have no interest in politics. You have to enjoy what you are doing in order to do your best, and that means knowing and enjoying the products that you promote. None of this guarantees success with this type of business venture, but lacking these qualities assures ultimate failure unless you gain the knowledge and expertise along the way.



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Make Your Life Easier With A Work At Home Online Business
Copyright Michael Molloy
http://www.Steps2Victory.com

Work at home online businesses come in many different shapes, sizes and forms. These types of businesses provide individuals with an alternative to the office job setting and provide various freedoms to the business owners as well. Here are five often cited ways in which a home business can make your life easier overall.

-Being Your Own Boss
An additional incentive for home business owners is that they are their own boss. This is a wonderful thing to consider. No more bossy employers enforcing strict, unyielding schedules. Being your own boss is a sure way to make ones life easier. One can work when they want to, take a break if they like and pursue their occupation in the manner which they see fit. Do you want to work from home?

-Tax Deductions
If you have a work at home online business you can also reap the benefits of multiple tax deductions and incentives which may be available to you. Using a home office enables a business owner to save money in the long run by seeing deductions on their annual tax returns. Although this only happens once a year, the rewards are often quite good for home business owners who operate their business out of their home office.

-Child Care Issues
Perhaps one of the most often cited features of a work at home online business is that you can make your life easier is that by owning a home business, individuals are able to work while staying at home with their children. This makes the need for daily child care a nonexistent factor. Although some individuals who work from home still opt for putting their kids in daycare, having a home business does make doing without child care a possibility.

-Transportation Issues
Another way which home businesses can make a business owners life that much easier relates to transportation issues. When owning a home business, one can conduct your daily business affairs from the convenience of your home office. This gets rid of the need for commuting to an office each day and putting mileage on the car, not to mention paying costly gas bills. It is also a time saver with regard to not having to commute to and from work which is also a highly regarded trait of owning a work at home online business.

-Reduced Overheads
Lastly, an individual who runs a business out of their home will often find that their life is made easier by saving themselves money in the end. As opposed to those individuals who own businesses which are run out of separate offices, home business owners will see large reductions in overhead. Making use of the home as a workspace is a great way to make life easier on the individual and their wallet.


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Business Requires Serious Effort
Copyright Michael Molloy
http://www.Steps2Victory.com

There are various circumstances that cause people to consider starting a work from home business and there are just as many of those businesses available. What you need to ask yourself is whether you want a work from home business or a work at home business. The difference is the type of work you will be doing, but either way it should be something you are good at doing as well as something you enjoy doing.

Typically, most work from home business operations involves service-related jobs such as plumbing, electrical or some other form of home improvement. Consultants often develop a work from home business and this type of work can be done through telecommuting while working for someone else. While salaried work from home positions are few and far between, they are available on a very limited basis.

There are many advantages to a work from home business, beginning with a low overhead and being able to use a portion of your homes operating expenses as a tax deduction. There are specific rules governing business use of your home so be sure to check with a tax advisor before claiming it on your income taxes. If you end up being ineligible for this deduction it could cost you dearly in the form of penalties and interest.

By working from home you can usually establish your own hours and your own dress code, however a professional appearance will be mandated during the times you meet with customers or prospective clients. You will also have to have the motivation to get up and work from home even on those days you really do not feel like it, just as though you were working for someone else in their office. You have to show up in order to get your work done.

If you are thinking of working from home, and you still have a full-time job, before walking away from it you may want to work from home on a part-time schedule to learn what it is going to take to solicit work and get it done on time once you get the contract. Depending on the type of work you do, if it involves having clients visit your home office, you will also have to consider the cost of liability insurance to protect you in the event of injury on your property.

You will also have to remember that when you work from home you are generally treated as a contract employee and all matters pertaining to taxes will be your responsibility. Money paid to your self will require certain tax forms and your income taxes will have to be paid on a regular basis, just like any other business does for their employees.


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Work At Home Online Moms
Copyright Michael Molloy
http://www.Steps2Victory.com


Other than any children that may be present, work at home moms are more susceptible to distractions than anyone else in the work force is. Family and friends will stop in just to see the kids, or to say hello and that days work is going to get further behind. That does not count the natural distractions of the children you are probably staying home to care for.

Fortunately, there are many opportunities for work at home moms so that they can remain at home and care for their family while still being a productive member of the work force. Most work at home opportunities allow for liberal working hours, providing deadlines are met, as well as have a relaxed dress code. Most work at home moms believe that if it was not for the lack of dress code, they would have trouble getting their work done.

The pre-internet envelope stuffing scam still proliferates through cyberspace, with the difference being how fast the scammer can get your money. Probably the hardest thing for a work at home mom will be deciding which opportunity is worth of their time and effort. Home assembly of products, which if connected to a legitimate company, can offer lucrative earnings, but unless you can zip through product assembly like a hot knife through butter, is probably not the right at home job for you.

Typically, work at home moms have a large network of other work at home moms where they discuss ideas of keeping busy and making money while staying home and taking care of the kids. This type of brainstorming can create numerous new businesses based on the needs of this group. For example, a few stay at home moms started a website designed to help moms work at home. They have researched many different work at home opportunities and only talk about the ones they determined were not scams.

Additionally, with moms in constant communication, if one is getting behind on a deadline another may be able to jump in and help them catch up. The favor will be repaid later, but all jobs can get done by deadline when they help each other. They can also help in trading babysitting services if one is really behind in their work. Watching a neighbors child today can help you out tomorrow if you get really busy.

Another advantage of networking with other work at home moms is they can share information about which opportunities offer the best income potential and which ones a fraudulent. They can protect everyone in their circle from making the transition from work at home mom to victim. You can also share success stories with others to help them achieve the same income level you may be enjoying.


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How Can I Get Free Traffic To My Website
Michael Molloy

SEO Free Traffic

Have you bought traffic? How would you rate the results.
Do you know the best source of traffic to your websites is from the search engines*
So why is that and how can you use it?
80% of visitors to websites still start from a search engine query
There are 250 million searches each day !
The visitors to your site are 100% targeted because they are searching specifically for your key words or products and best of all, these visitors are FREE

SEO Free Traffic

The great news is you can see how to get your website to the top of the search engines* No dirty tricks, all above board, all 100% legal !

My online colleage Peter Hale has been developing websites since 1996 and earning his own internet income since 2001. Last year his 15 websites earned him in excess of $327,000 !
All his sites get over 500 visitors a day - his top site in excess of 14,000 per day.
Now he has launched a series of 11 videos showing you how its all done - and an insight into some of his sites.



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Confused And Flustered - You are not alone
Copyright Michael Molloy
http://www.Steps2Victory.com



If you look into all of the work at home ideas available today you could end up confused trying to figure out the best one for you. When looking through the long line of opportunities there are some questions you can ask yourself to help make the decision easier.

Since many of the work at home ideas involve multi-level marketing, if you are not the type of person that wants to sell products to your family and friends, then this is not the opportunity for you. One of the ways people make money with multi-level marketing is to sell products, but the main way to make money is to recruit others to sell the products for you. Hence the name multi-level marketing as there are multiple levels of distributors, each earning a percentage of the sales of everyone working under them.

The person at the top will be making the most money. Although there are opportunities ni this type of business in which you can make money with your own internet business without having to sell to friends and family. Some companies offer a commerce website that for a small franchise fee, you can offer a professional looking and functioning online retail store and make money off every sale made from your store.

Additional expense may be required for marketing to get people into your store, but that is similar to advertising for a brick and mortar store and a part of doing business. You may be able to increase your payout if you recruit others to also open stores, but it is not required in order to make money.

Becoming an affiliate marketer can also provide income. You simply join with other companies and place ads for them on your website. When your visitors click on their ad and buy something, you get a percentage of the sale. Again, promoting your website will bring in more visitors and more potential sales through your affiliates.

Working at home ideas also include order processing, where you will receive email or snail mail orders for products, enter the information into your home computer and transmit it to a main company, which then processes the orders and sends out the products. These a legitimate opportunities for the right companies, but may involve a small fee to get started.

One of the newer work at home ideas is for people to fill out forms online. A potential customer may email information to a box you are in charge of monitoring and when information is submitted you enter it on a companys form and forward it to the company. It is easy enough work but it will take a lot of forms to make any money doing this.



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Copyright Michael Molloy
http://www.Steps2Victory.com



Everyone who is looking for ways to earn extra money knows it is not going to fall into their lap. There are many honest methods of earning extra cash and if working outside the house part time is not an option for you, look to the internet for new methods.

Everyone has heard about the big money to be made through online auctions and some people actually earn a living simply selling merchandise at auction. Many more, however, can pick up a few extra dollars here and there, but if you want to make the big bucks, you will be doing this on a near full-time basis. Getting connected with a company that supplies the products for you to list on your auction site, and then handle the billing and shipping can create a lot of profit if you pick the right items to sell.

If you do not find the right merchandise and your listings do not sell, you will go broke paying listing fees for merchandise still sitting in the companys warehouse. Before you get started in a full time auction business, become fully educated on the type of merchandise in demand and remember it will change with the seasons and at the whim of the customers. What sells good today may languish in a warehouse tomorrow.

Affiliate marketing is about the easiest way to make extra money today. The only work required on your part is placing another companys ad on your site. When visitors to your site click on the add, it automatically tracks the referral and when they make a purchase you earn a commission. If you do not have a website, these ads can be placed on your web log, known as a blog, and if the ads relate to the subject of your blog, you can earn even more money.

Selling online can also bring in extra cash, but for this you will need a website or at least get connected to an existing website that will let you post your merchandise for sale. There are some craft or antique malls that rent booth and floor space in which you can display your products. The mall will handle all the marketing for the entire building without focusing on one tenant, ad in addition to the monthly space rental will also charge a percentage of the total sales.

Perhaps website can be constructed that will also showcase all the vendors of crafts or antiques and allow online sales. If you allow vendors to place their ads for a set amount, you can eliminate the need for collecting a percentage and just maintain the site for them. You and they both can receive additional income from this type of endeavor.


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Copyright Michael Molloy
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When you are starting an internet business, there are certain notions that will require conscious thought. Things like how to market the business and where as well as who do you need to help get it off the ground. While starting an internet business may seem like a daunting task, it is no different than starting a traditional business.

While traditional businesses require advertising, it is usually done with a shotgun approach. You shoot advertising all over the place and hope to hit something with your message. By default, your advertising for a traditional business will be focused on the geographic area in which your business is located. You must also adjust pricing to meet what your market will bear.

When starting an internet business, your market can be less focused on location since your business will be global. You will also need to be more descriptive in your product presentation as people will not be able to touch and feel the items and will have to rely on what you say about them. You not only have to market the what but also the how and why. Getting people to part with their money through an internet net business involves selling the business as well as an individual product or service.

Many old-style sales persons know that the biggest part of sales is selling yourself. People who can make a potential buyer feel comfortable with them have a higher success rate. Those who simply sell the product can usually experience a certain success if they are selling a worthwhile product, but experiencing growth may be limited.

Once you have chosen the type of business you want to start and the people who will work with you, your marketing plan will need to be executed. Once you have made your announcement and made the promise of what you will do, you need to do what you have promised. Customer service needs to be more than a promise, it needs to be a way of life. Unlike a traditional business, on the internet you will never be the only game in town. If you make mistakes with customer service there will be hundreds, if not thousands of other businesses ready to take your place.

Many traditional businesses eventually fail because they are not willing to change with the shopping habits of their customers. The product mix may become stale or new competition may offer merchandise the old store does not and since success has been around for years, many do not see the need to change.

With an internet business, changes are required almost daily and there is no real harm in looking at your competition to see what they are offering and some of the ideas may be worth mimicking. However, make sure any new ideas you implement are filled with you personal touch to keep your customers satisfied with you.


Michael Molloy Can Show You How:
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Copyright Michael Molloy
http://www.Steps2Victory.com

You do not have to wander around town looking for real estate to get into business for yourself. You can always start an internet business, provided you can offer a viable product or service, or take advantage of opening one of many available franchises. Your abilities, desire and financial resources can help determine the type of business and how long it may take to get it started.

When considering starting an internet business you need to determine the type of business you want to be involved with. You have the choice of selling products or services as well as whether you want to sell your own product line or someone elses. The same can be true for service related businesses. There are several companies offering services that you can resell and make a profit and if you find any of them useful, you may want to be involved.

You can also choose to sell a combination or products and services to take advantage of different aspects of the online shopping venture. While niche marketing and focusing on one product line has proven successful, so has being able to take advantage of different needs for different customer bases. Niche markets are more focused while a product mix reaches more of your targeted audience. You can also offer backend products, such as printer paper and ink to go with printers.

Working capital is a serious consideration in starting any internet business and probably the biggest expense will involve marketing your business. A good business plan can help you determine your target audience, which in turn will help determine where you will focus your marketing. This plan should be part of the overall business plan as without a specific market to target, you could end up simply throwing money into the wind and hoping it falls where it will do the most good.

Sustaining growth is another planning process and depending on your product line can be a viable exercise. Every business that sells merchandise should plan to offer products that are considered disposable. Items that customers will need to replenish or replace when used to gain the possibility of repeat business. Some businesses, such as home mortgages, are only able to sell to the same customer once, or maybe twice so they are constantly on the lookout for ways of generating more customers.

A business offering disposable items do not have to continually focus on new customers, rather good customer service and quality products can provide continued growth based on repeat shopping by the same customers. For example, if you sell digital cameras, it may be years between sales to the same customer. However, you can bolster your sales by also offering memory cards and printing services or supplies to bring in additional sales to existing customers.

Michael Molloy Can Show You How:
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Copyright Michael Molloy
http://www.Steps2Victory.com



One of the advantages of online affiliate marketing programs is that your visitors are already online and are willing to look and shop online for many items. Whether through necessity or with discretionary income, online shopping is gaining ground each year and more people are spending more money online than ever before.

As online security continue to improve using credit card numbers or checking account information is being more freely entered and in order to tap the online market, internet sellers need to have what their visitors are looking for. It is unlikely that any one site will be able to offer everything for everybody, but by using online affiliate marketing, you can probably come pretty close to that goal.

Even if you only carry one item on your own website, visitors will probably not come back if they are not specifically looking for that one item. Additionally, if it is not a disposable item, repeat sales may be few and far between. Instead of adding products to your mix, you can become affiliated with other online stores to offer a wider variety of products and services without the expense of carrying them yourself.

It is considered good business to have any affiliates you sign up with be relevant to your core business to entice your visitors to look at the additional offerings. If they are coming to your site for a specific type of product, seeing offering for similar offerings gives them more of an incentive to click on the ads for the other sites.

Not only will it give your visitors something else to consider, if they end up buying something from the other sites, you receive a sales commission on the purchase, which will improve your bottom line. Different online affiliate marketing plans exist that offer a different type of payout, but commissioned sales leads the pack for profitable offerings.

Some sites will pay per thousand impressions, meaning every time your page with their ad on it is loaded, you get credit for an impression. Other offer a small payment when someone clicks on the ad and visits their page and still others will pay you if your visitor goes to their site and fills in specific information. The majority, however offer the incentive of giving you a percent of the total sale, not including tax and shipping, to give you a reason to get more visitors to your site.

The benefit of online affiliate marketing to the sites is that they get advertising that they only have to pay for if it results in a sale. This performance-based advertising is unique to the internet as costs to put an ad on the site is minimal, and since most website owners are promoting their site anyway, adding another graphic or text link can be done virtually for free.


Michael Molloy Can Show You How:
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Copyright Michael Molloy
http://www.Steps2Victory.com

You would not open a brick and mortar store without advertising and hope to grow, and there is no reason to believe that starting an internet business without advertising will not suffer the same fate. When you build a website and place it online, you and your web host are the only ones who know about it. Without proper marketing, that is how it will stay until you finally get frustrated and shut it down.

The internet is not the Field of Dreams and if you build it, they will not always come. If they do it may be accident if you have not let anyone else know your site exists. Many people fail to properly budget for advertising and once their site is up, they are caught in the middle. They have no money to advertise unless they make some sales, and they cannot make any sales unless they advertise. Most take that as a good reason to give up.

Having T-shirts imprinted with your business name can be done fairly cheap and some places will do them on your shirts for as little as $6 or $12 each. Provided you stick to the basics. Wearing them to public events gets your name out cheaply. Volunteer as an expert in your area of expertise. For example, if you are a carpenter and a heavy storm has caused a lot of damage in your hometown, contact your newspaper and offer precautions homeowners should take while looking to get repairs completed. Quoted with you name in your local newspaper is advertising that no amount of money can buy.

Most home businesses just starting out are usually stingy with their money, and they should be. Throwing money out the window will gather a lot of people in the short term, but once all the cash is gone the crowd will also disappear. Marketing your business on the cheap can be an exhausting exercise but with less money to spend, you will have to do more of the work.

Try talking to your local small restaurant about working a deal with their placemats. Better yet, gather a dozen or so other small businesses in your neighborhood about putting together an advertising placemat for your group. They can be as plain or as fancy as you can afford, but each business can have its own ad on the placemat and once printed, give them to your community restaurants to use. There are few small restaurants that will say no to free placemats.

If you can afford it, sponsor a local sport team and supply the uniforms, with your name on them of course, and reap the benefits of the advertising. This is a more expensive proposition, but perhaps your can work with the uniform supplier on a bartered deal to exchange some of the service costs for the uniforms.


Michael Molloy Can Show You How:
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Michael Molloy
http://www.Steps2Victory.com


One.
Your niche could be that you offer a lower price. If you can not afford to offer a lower price you could always hold the occasional discount sale.

Two.
Your niche could be that you stand behind all your products. People want to know that you back up any claims you make about your product with either guarantees, warrantees and free replacements.

Three.
You niche could be that your product has better safety features. People want to feel safe when they use your products.

Four.
Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.

Five.
Your niche could be that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

Six.
Your niche could be that your product tastes, smells, sounds, looks, or feels better. When you target the the senses you are triggering basic human attractions.

Seven.
Your niche could be your product is light or compact. People may want to take the product on a trip or will not have much room where they live.

Eight.
Your niche could be that your product lasts longer. People do not like taking the time and spending more money buying replacement products all the time.

Nine.
Your niche could be that your product is easy to use. People do not want to buy a product that they have to read a 150 page hard to understand instruction manual.

Ten.
Your niche could be that your product was made by hand. Most people believe that products made by hand have better quality.

Eleven.
Your niche could be that you have won a business reward. When you win a reward tell your customers or visitors about it. This increases their trust in your business.

Twelve .
Your niche could be you have been in business for a longer period of time. People think if you have been in business longer you have more credibility.


Michael Molloy Can Show You How:
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Michael Molloy
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One.
Publications:
This includes information thats bundled together. Examples: ebooks, reports, software, auto responder information.

Two.
Tips.
They are usually small pieces of information about the size of a paragraph. Examples: tips on using a product you bought, tips on bloging.

Three.
Entertaining Content.
They includes humorous and off beat information. Examples: contests; quizzes, puzzles, games, cartoons.

Four.
Top Lists.
They are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to stay at the top of search engines, top 10 ways to market your product and ideas.

Five.
Interview Articles:
They could include interviews from customers, employees and experts. Examples, an expert related to your industry, a satisfied customer, etc.

Six.
Business History Articles.
They include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

Seven.
Technology Content.
They are new technologies you can use to present your content. Examples: audio clips, MP3 files, you tube.

Eight.
Product Articles:
This includes information about your product or services. Examples: new products, improvements to existing products, new accessories, etc.

Nine.
Visual Content.
This includes visual helpers that help explain, shows or supports an example. Examples: charts, photos, graphs.

Ten.
How To Articles.
This includes detailed step by step instructions. Examples: how to publish a ezine, how to promote your home business, how to attract more visitors to your web site.

Eleven.
Excerpts.
They include information used from other resources for different purposes, but can also support your business. Examples: blog articles, transcripts of seminars, reprints, press releases.

Twelve .
News Articles.
This can include news about your industry or company information. Examples, joint ventures, new product releases, special events, etc.




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Copyright Michael Molloy
http://www.Steps2Victory.com

If you are knowledgeable at internet marketing, home business opportunities abound for you and if not, there are at least a dozen experts who can help you out. Of course, their expert advice often contradicts one another, but with most service-related activities, you try them out until you find one that works for you.
Click here to see one of the best.
http://www.Steps2Victory.com/pips.html

In todays global market, just about everyone has a website and are in need of marketing. A website without a marketing plan is a hobby and few people can make any money and be successful with their hobby. It really involves a simple formula that shows that zero marketing will equal zero customers and everyone knows that zero customers equals going out of business.

Bringing customers to their site is every businesss goal and a well executed internet marketing plan can do just that. You can have a good home business doing internet marketing for many customers and you can start with your own home business. When companies see your advertisements and contact you, they want to know how good you are. The short answer is that they were able to find you through an unsolicited means.

Before you get started you have to understand that old style marketing involved getting your name in front of people who were in need of your services. In this case, it is just about everyone with a website. The old saying of not caring what they say, as long as they get the name right, was focused on the shotgun approach to marketing. Also considered playing the odds. Sending information to everyone you could think of and hoping for return percentage large enough to justify the expense.

This approach rarely works with an internet-based business as surfers have so many companies to choose from that inundating them with information often turns them away. A targeted approach often can get their attention and get you noticed. While some believe that a one percent return on 10,000 ads is good, that is still only 100 expressing an interest and if you close on 10 percent that comes to 10 sales out of 10,000 contacts.

By focusing your effort on only the 1,000 businesses that actually use your service, a one percent return still equals 100 and a 10 percent sales rate still equals 10 sales, but you saved the money for 9,000, which would have otherwise been wasted.

Another form of marketing, guerilla marketing talked about in 1984 in the book Guerilla Marketing reveals how to achieve marketing on a limited budget. This type of marketing is ideal for small businesses and it extols the virtue of customer service and quality. The company uses personal contact and sales the person, not the product, and delivers a product or service on time that performs the function that it was promised to perform. Word of mouth takes over from there.


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Michael Molloy

Depending on the appearance of your web site text you can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your readers buying decision. Consider the following when typing text on your web site.

One.
Create A Mood.
You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product. In this blog I match the template to my website. Click to take a look.
http://www.Steps2Victory.com

Two.
Check The Readability.
Its important to check your spelling and grammar before you upload your web page. When writing an ad copy you are allowed to break some of those grammar rules to get your point across.

Three.
Highlight Keywords.
You can emphasize phrases and keywords that are important to your readers. For instance, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.

Four.
Easy To Read.
You want to make it easy for your visitors to read your text. You do not want to use a light colored text like yellow on a white background and you do not want to use dark blue text on a black back ground.

Five.
Sizing It Up.
You do not want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can not read it, its too small.

Six.
Font Properly.
You want to use a text font that relates to the product or services your selling. You do not want to use a comic type font when your selling business books.

Seven.
Do not Use All CAPS.
You do not want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to off set it.

Eight.
Spacing Out.
Its important to use spaces properly when typing your text. You should indent and bullet your key benefits and your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

Nine.
Grab Their Attention.
You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This off sets the headline and pulls the reader into the rest of your ad copy.

Ten.
They Need Sunglasses.
Do not use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers eyes to the point they just decide to leave your site.



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Michael Molloy
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One.
Make your web site writing exciting to read. You can use emotional words, descriptive adjectives, highlight keywords with color, etc.

Two.
Update the content on your web site regularly. You will want to add new content and update the old content.

Three.
Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional.

Four.
Promote your products within the content of your web site. If you write and offer free articles tie in a mention of the product or service you are selling.

Five.
Increase the number of visitors that revisit your web site by publishing a free course right on your site. Just release a new lesson once a week.

Six.
Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site.

Seven.
Regularly check and resubmit your web sites search engine rankings. They can drop very quickly because of all the competition.

Eight.
Divide your price over a period of time to make it sound less. Offer a payment plan or show the per day price. For example, Thats Only 37 cents per day.




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One.
Offer people a money back guarantee. The longer the guarantee the more effective it will be. It could be a 30 day, 60 day, 1 year, or even a lifetime guarantee.

Two.
Provide free shipping with all orders. If you can not afford it, you could offer free shipping on orders over a specific dollar amount.

Three.
Offer a buy one get one free deal. If you sell more than one product this type of deal works great. People will feel they are getting more for their money and order quicker.

Four.
Publish testimonials on your ad copy. They will give your business credibility and you will gain peoples trust. Its important to include the persons full name and location with the testimonial.

Five.
Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc.

Six.
Allow people to make money reselling the product or service. Tell people they can join your affiliate program, if they order. You could pay them per sale, per click, per referral, etc.

Seven.
Give people a deadline to order. Tell people if they order by June 7, 2007 they will get a discount or free bonuses. This will create an urgency so they don't put off buying.

Eight.
There are many ways to sell your product and the best way to find out which works best for you is to test, test and test again.


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2006 - 2007 "Online Marketer Of The Year"

My friend Stone Evans has been nominated for the 2006 - 2007
"Online Marketer Of The Year" award. Check it out here:

http://www.onlinemarketeroftheyear.com/stoneevans

You'll have a chance to login to Stone's personal computer and watch him compete against the top marketers in the world including:

Dan Kennedy, Joe Sugarman, Robert Allen, Mark Joyner, Yanik Silver, Mike Filsaime, Rich Schefren, Nick Marks, Gary Ambrose, Alex Mandossian, Anik Singal, Armand Morin, Bill Glazer, Bill Harris, Brad Antin, Brad Fallon, Carl Galletti, Dan VanOrman, Dave Lakhani, David Frey, David Garfinkel, Donna Fox, Eric Holmlund, Gauher Chaudhry, Harris Fellman, Jeff Johnson, Jill Lublin, Joel Comm, Joshua Shafran, Keith Baxter, Lorrie Morgan Ferrero, Liz Roberts, Lynn Pierce, Marc Harty, Matt Bacak, Michel Fortin, Dr. Mike Woo-Ming, Perry Marshall, Rhea Perry, Ray Edwards, Rick Raddatz, Ryan Deiss, Shawn Casey, Stephen Pierce, Stu McLaren, Tellman Knudson, John Carlton, Frank Rumbauskas and Russell Brunson.

You will have a chance to watch all of these legendary marketers LIVE and vote on who gives the best content. Because they are very competitive people and want to win this competition - they aren't going to hold ANYTHING back.

To register for this FREE webinar series, please enter your name and email address in the form on the right on this page: http://www.onlinemarketeroftheyear.com/stoneevans and you will be given a free ticket to this webinar series.

It's like the "American Idol" for Internet marketers...

Enjoy the competition! :-)


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Copyright Michael Molloy
http://www.Steps2Victory.com


When opportunity knocks you should not be afraid to open the door and that is why the peep holes are so popular. Without being able to see what is on the other side of the door, too many times opportunities are available but they can not be seen.

Internet business opportunities present themselves every day and unless you can see the chance to become part of something special, you will constantly be on the lookout for an opportunity that have already passed you by. With every opportunity that arises, there is someone willing to take a chance. If you are not that person, then finding the right opportunity will never come your way. The internet can be an exciting place on which to do business, but many of the internet business opportunities will involve taking risk.

Many business people will tell you that success is an attitude and other will say that success is a choice. By having the right, positive attitude you can choose to make your business opportunity grow or you can choose to allow it to fail. However, the first choice you have to make is in taking advantage of the opportunity.

Not all opportunities are readily identifiable. What may seem like a fleeting thought may actually be a fledgling idea that if nurtured and thought completely through will emerge into an opportunity for growth and success. There are some online businesses offering people the chance to create their own business, following their model and business plan, which could be considered an opportunity. A lot of folks are reluctant to take them up on the opportunity to own their own business based on their unwillingness to follow someone elses direction.

Franchises are one of the internet business opportunities that some folks shy away from because they will not have complete control over the business. However, a franchise is based on a proven method of doing business and a successful business model. Without the need to re-invent the wheel, you can have a business up and running in short order, or you can go against the grain and attempt to start over from the beginning.

When you see what may be an opportunity, you should study it and do the proper research to insure it is not one of the many scams available online. Once you have made the determination that the opportunity is genuine and you are willing to exert the energy and put in the time, then it is time to take advantage of the chance to see success.

Imagine where you would be today if the people from Microsoft, Apple or Dell Computers had missed their opportunity and failed to take the risk in starting their respective companies. Not only did their lives change based on their actions, so has the lives of everyone with a computer.


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Michael Molloy
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One.
Focus your site on your visitors desires and not on your own desires. They want to know whats in it for them and not that you won an award for your business.

Two.
Visit business discussion boards regularly. You could discover helpful advice, online resources and give your own two cents worth.

Three.
Change you ads regularly. Your prospects can get bored seeing the same ad all the time. They usually see the ad seven times before they actually buy.

Four.
Gain free advertising by listing your business info in your chat room profile. Most chat rooms allow this, but check their rules to be sure.

Five.
Lower your negative word of mouth marketing. You'll always have customers that are dissatisfied. Try to please them as much as possible.

Six.
Let people know about your affiliate program. Submit it to numerous affiliate program directories, announce it in your ezine, put it in your sig file, etc.

Seven.
Write your ad copy like you are talking directly to your visitors. Use the words you, your, and you are a lot in your ad copy.

Eight.
Tell your visitors exactly what you want them to do at your web site. You may want them to order products, subscribe to your ezine, etc.

Nine.
Create your own ad copy, do not copy the basic run of the mill ad copy. Do not be afraid of trying something different to increase your sales. Check with the owner first.

Ten.
Try not to get caught up in loading your site with technological gizmos and gadgets. Concentrate on your words, they will do the actual selling.



Michael Molloy Can Show You How:
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Michael Molloy
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When you are starting out and money is tight there are other methods you can try. Since 95% of web sites fail which side of that statistic to you want to be on.

One.
Have some flyers printed out with your web site address and other business information. Keep a few with you to hang on bulletin boards you see.

Two.
Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you are driving.

Three.
Have some pens imprinted with your web site address and other business information. When you are done filling out your check or signing receipts leave it there for the next person to use or keep.

Four.
Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.

Five.
Have some ball caps made with your web site address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time.

Six.
Have some business cards printed up with your web site address and other business information. Pass them out to people you meet or that might be interested in your business.

Seven.
Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends and family as gifts.

Eight.
Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.

Nine.
Have some jackets printed with your web site address and other business information. Give them away to family and friends. When its too cold for t-shirts, you can wear jackets.

Ten.
Have some duffle bags made with your web site address and other business information. Give them to family and friends as gifts or use them when you travel.


Michael Molloy Can Show You How:
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Michael Molloy
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One.
Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

Two.
Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.

Three.
Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.

Four.
Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.

Five.
Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.

Six.
Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.

Seven.
Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.

Eight.
Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, killer, eye popping, etc.

Nine.
Make your ads keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.



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Michael Molloy
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One.
You have got people to your website so now make sure you keep them there. The more time people spend at your web site, the more time you will have to persuade them to buy your product or service.

Two.
Remind your web site visitors they can print out your content. They may browse around your online store while its printing.

Three.
Use headlines and sub headlines all over your your web site that will grab visitors attention. It will attract them to explore your web site longer.

Four.
Provide your web site visitors with content they can not read anywhere else. People will stay longer at your web site to read the original content.

Five.
Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.

Six.
Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.

Seven.
Offer your web site visitors a freebie if they take the time to fill out your online survey. They will be at the site longer and might buy something afterwards.

Eight.
Make sure all your web pages load fast or your visitors will leave fast. Time is precious; they will not waste it waiting for your site to load.

Nine.
Publish your web site professionally. People will get turned off and leave if they see a lot of spelling and grammar mistakes.

Ten.
Tell your visitors whats offered at your web site at the very beginning. If people are confused about whats being offered they may leave too early.

Eleven.
Make your site text easy to read. Most people will not strain their eyes trying to read text that is too small, light or bright.


Michael Molloy Can Show You How:
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There are millions of web sites trying to get listed in the top ten spots of the major search engines. Thats a lot of competition. I say if you can not get listed at the top, indirectly get listed at the top. So how do you do this? Look up the top ten web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites. The most expensive way would be to buy ad space on those web sites. If you do not want to spend any money, you could try the strategies below. These strategies may not apply to every web site.

One.
Ask the owner of the web site if they would want to trade advertising. If you do not get as much traffic as they do, you could throw in some extra incentives.

Two.
Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.

Three.
Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.

Four.
Write an excellent article review of their web site, products or services. Then publish the review on your web site. Email the web site owner and tell him or her about it. They may link to your web site so their visitors read it.

Five.
Propose a cross promotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

Six.
Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.

Seven.
Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know, it could end up on their ad copy.

Eight.
Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.

Nine.
Post your text link on their free for all links page. You want to go back and post your link regularly so it stays towards the top.

Ten.
Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you will indirectly be at the top of the search engines.



Michael Molloy Can Show You How:
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Michael Molloy
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One.
Increase your ezines subscriber base by giving away software to people that subscribe to your ezine. This will give them an incentive to subscribe.

Two.
Build your optin email list fast by asking your visitors to give you their contact information before they can download your software.

Three.
If you created the free software yourself, you will become known as an expert. This will gain peoples trust and they will buy your main product faster.

Four.
Offer your software as an extra free bonus to the people that buy one of your main products. People buy products quicker with free bonuses included.

Five.
Publish your free software on disk or CD-Rom then include it with your direct mail packages. This can increase the amount of orders you will receive.

Six.
People love to get free stuff. They will visit your web site to download the free software. Make sure the software is attractive to your target audience.

Seven.
Give away software to your current customers as a way of letting them know you appreciate their business. This will create loyalty and repeat sales.

Eight.
Tell people they can download your software at no cost if they link to your web site. This strategy will multiply your advertising all over the internet.

Nine.
You will gain valuable referrals from people that tell others about the free software you give away. Word of mouth advertising can be very powerful.


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Michael Molloy
http://www.Steps2Victory.com

One.
Create a free ezine. Use your ezine to advertise the affiliate programs you have joined. Submit your ezine to online ezine directories and promote it on your web site.

Two.
Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to down load it. Also submit it to some ebook directories.

Three.
Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

Four.
Participate in chat rooms related to the product you are re-selling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you are re-selling.

Five.
Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.

Six.
Use a personal endorsement ad. Only use one if you have actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product.

Seven.
Advertise the product you are re-selling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file does not go over 5 lines.

Eight.
Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you have joined.

Nine.
Join a web ring. It should attract the same type of people that would be interested in buying the product you are re-selling. You could also trade links on your own with other related web sites.

Ten.
Participate on web discussion boards. Post your comments, answer other peoples questions, and ask your own questions. Include your affiliate text link under each message you post.


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Copyright Michael Molloy
http://www.Steps2Victory.com

You own a website and have teamed with many others on the internet through internet affiliate marketing, in hopes of earning sales commissions on products and services the others offer. It only makes sense that the majority of your affiliated sites also offer online transactions since the web surfer is the target of your marketing.

However, there is no reason you cannot use internet affiliate marketing to work with service businesses that conduct their business offline. For example a used car lot may have a website that lists and displays a portion of its inventory and you guide potential customers to the site. The customer then wants to call the dealer to verify the availability of an advertised vehicle. Using affiliate software that that can track calls, you could still get credit for the sale and earn a commission.

Additionally, some service companies do not have an online presence, such as hair dressers or even attorneys. Working out an affiliate agreement with them, a small card could be printed out on their home computer with information linking the coupon with your site. By including a map to the business along with other pertinent information, it can be taken to the business and they would know from which site the lead came from for proper affiliate credit.

However, the majority of affiliate marketing is conducted through other internet businesses that utilize software tracking, automatically assigning you a tracking number. When a person visits your site, clicks on an affiliate link and makes a purchase from the affiliated site, you receive credit for the sale and earn a commission. Since most buyers are already online, making the transition to another site is simple for them and tracking is automatic.

As a business, there are many advantages to joining in the affiliate marketing craze as it can greatly enhance your presence in cyberspace. The key to success for any online business is being able to be found on the internet. Having thousands of other websites posting an ad for your business, for which you pay only if you get results, adds to your traffic and your sales.

An advantage to the affiliate websites is that it appears to have advertising on it from other website. Visitors viewing an affiliate site have no way to determine if the referrals are paid advertising or not, which can add a degree of credibility to that site as well. You will also receive points from internet search engines for having additional links to your site. Although graphic links do not garner as many points as text links, the more quality links you can obtain, the better.

Affiliate marketing programs are a win-win situation for both parties as the site gets additional exposure and traffic and the affiliate can earn money through the commissioned sales.


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Michael Molloy
http://www.Steps2Victory.com

One.
Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better.

Two.
Offer a free trial or sample of your product. This increases the perceived value because people think you are confident in your product, so it must be good.

Three.
Include tons of testimonials on your ad copy. This increases the perceived value because you have actual proof of other peoples experiences with your product.

Four.
Load your ad copy full of benefits. This increases the perceived value because people think they are getting solutions to a number of problems.

Five.
Offer an affiliate program with your product. This increases the perceived value because people can also make money with your product.

Six.
Give people a strong guarantee. This increases the perceived value because it shows that you stand behind your products.

Seven.
Package your product with a lot of bonuses. This increases the perceived value because people feel they are getting more for their money.

Eight.
Include the reprint and reproduction rights with your product. This increases the perceived value because people can start a business and make money.


Michael Molloy Can Show You How:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Steps2Victory.com
Free Ebooks at
http://www.steps2victory.com/optin.html
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Michael Molloy
http://www.Steps2Victory.com

One.
People will feel more comfortable purchasing your products if you give them a little information about yourself or business. The information could be your profile, overall business history, education credentials, awards you have won, etc.

Two.
Teach a free chat room class on a subject related to your business. You could install a chat room on your web site or use a free one from another web site. Before the class starts tell them a little about yourself.

Three.
Publish a free ezine. Use some of the extra space in your ezine to write about yourself or business. This could be called A Note From the Editor.

Four.
Publish a section on your web site called About Us. With your information you could also include pictures. This shows people your not hiding behind your business.

Five.
Write an article on your area of expertise. Include a resource box at the end of the article. You can add information about yourself in the resource box. Email the article to ezines that accept article submissions.

Six.
Create and giveaway a free ebook. In the ebook include a section called About The Author. Also, include an advertisement for your business.

Seven.
Participate in online communities like newsgroups, discussion boards and chat rooms. You will meet many people and in return they will get to know you.

Eight.
Donate your time, products, or services to charities. You can list the charities you have contributed to on your web site. This will show visitors that you and your business care about others.

Nine.
Promote yourself offline, teach a free class offline, speak at business seminars, join a business club or association. Assemble fundraisers for charity. These are just few ideas to promote yourself offline.

Ten.
Publish information about yourself and business history in your ad copy. While people are reading it they begin to trust you and your business. Do not over do it though, you want to keep them interested in your product.


Michael Molloy Can Show You How:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Steps2Victory.com
Free Ebooks at
http://www.steps2victory.com/optin.html
-----------------------------------------------------------------

Recommended: Plug-In Profit Site - Complete Money Making Site Setup FREE!

Michael Molloy
http://www.Steps2Victory.com

Do you post to message boards, classified ads sites, and newsgroups? People will usually read the subject line before they read your ad or message, so its important they get noticed. Below are some simple, but powerful tips to get your ads or messages noticed.


One.
Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.

Two.
Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.

Three.
Begin your subject line with the word STOP. People have been trained their whole life to stop what they are doing when they see that word.

Four.
Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.

Five.
Use the word FREE in your subject line. Your offer should be attractive to your target audience. It could be free information, software, trials, etc.

Six.
Do not use unbelievable claims in your subject line. People have or know some one who has been ripped off and trained themselves to ignore those claims.

Seven.
Do not use all capital letters in your subject line. It is hard to read, looks unprofessional, and on the internet its considered a symbol for shouting.

Eight.
Test different subject lines to see which ones draws the most traffic to your web site.

Michael Molloy Can Show You How:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.Steps2Victory.com
Free Ebooks at
http://www.steps2victory.com/optin.html
-----------------------------------------------------------------

Recommended: Plug-In Profit Site - Complete Money Making Site Setup FREE!

Michael Molloy
http://www.Steps2Victory.com

One.
Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

Two.
Find out whats the c